The Hero(ine)'s Journey Essay Example | Topics and Well Written Essays - 1500 words

The Hero(ine's) Journey - Essay Example What is especially fascinating about this â€Å"mythological† way to deal with some random topic is that it about superbly applies to the way that pretty much every story can be told. Proof of this procedure can obviously be seen with respect to the account of Odysseus. The creator starts by relating how the â€Å"ordinary world† presents the known reality and simple restricts to Odysseus’ life will create. Along these lines, the legend is introduced as a substance that is awkward as well as uninformed of the hidden pressure and battle that mixes underneath the surface. This forms the activity into the optional stage or â€Å"call to adventure†; spoke to by Odysseus deciding to â€Å"take the plunge† and set out upon his excursion. ... tem with the â€Å"ordinary world†; going about as a sort of cushion and imperative against the obscure risks that exist inside the bounds of the obscure. This refusal is intriguing in that it follows a profound hint that frequently expects Odysseus to experience an otherworldly reassessment of ethical quality so as to shape an increasingly practical sentiment concerning the foreseen activity that is anticipating him. In the fourth stage, the Odysseus gets mentorship; a principal part of the gallant advancement that he gets. The fifth stage spins around the character venturing over the limit which has up to this point been the hindrance for undertaking such an undertaking. This is obviously an allegorical and strict advance in that it assists with characterizing the manner by which the character sees their own conditions as a component of the â€Å"mission† in which they are going to attempt. It is likewise not until this point, as indicated by the creator, the characte r is completely dedicated to experiencing the requests and hardships that such a strategy essentially suggests. Essentially, the 6th step suggests the character advancement that happens once the character has ventured over the edge. These improvements are commonly concentric around the tests, partners and adversaries that the character experiences an element of attempting to finish his/her journey (Russel et al 22). Likewise, stages seven and eight allude to the lead up to and showdown with the trial that has fundamentally characterized the battle up until this point. Similarly as with any story and additionally character disclosure, the lead up to the activity is in many cases as interesting to the crowd as the activity itself. As such, the writer gives some an opportunity to examining the methods by which screenwriters can additionally create upon the

Prima Porta Augustus History Assignment Paper - 275 Words

Prima Porta Augustus History Assignment Paper (Term Paper Sample) Content: Prima Porta AugustusName:Department:Course:Date:Augustus of Prima PortaArt is a tool of communication through which an individual may express his or her views. In Ancient Roman Empire, there was a very close relationship between arts propaganda and politics. Ancient Romans used art to communicate their political views. The leaders in ancient Roman Empire also used art, sculptures, and coins to spread propaganda. This could explain the reason why there are so many art portraits of ancient Roman leaders. By looking at these portraits, it is possible to decode some of the hidden messages they are trying to spread. This paper is going to explore how the Prima Porta statue of Augustus (20 B.C.E) was used as a tool for propaganda by portraying Augustus as a powerful and blameless leader.[Hardiman, Craig I. "Art, Roman." The Encyclopedia of Ancient History (2013).] The Prima Porta statue of Augustus is six feet and sixteen inches tall, and it is made of white marble. Some pe ople believe that this statue was a copy of an original one that was made of bronze. The Prima Porta statue of Augustus is believed to have been made as a tool for propaganda aimed at influencing people about the leadership qualities Emperor Augustus.[Mootz, Denis. "The Prima Porta statue of Augustus." Teaching History 44, no. 3 (2010): 8.] The similarity between the stance of the Prima Porta Statue and Doryphoros make raise questions about to why would Augustus prefer using the Greek artistic design rather than using a unique Roman technique. However, this was deliberately used to express the idea of balance and harmony as perceived in the Greek culture. Augustus is having a body of a warrior. Unlike many Roman emperors, Augustus was much willing to look to Greece for inspiration. It is clear that his idea to seek inspiration from Greece was a success considering how this piece of art has powerful propagandistic features. The use of the Greek creativity in this sculpture also indic ated that Emperor Augustus was associated with the Athens classical age. The combined effect of these features portrays Augustus as a supreme leader who was also supposed to be regarded as God. Although the Prima Porta statue of Augustus assumes the stance as that of Greek sculpture, Doryphoros, the statue's right hand is raised up. This was a Roman gesture indicating that the emperor was addressing his troops or subjects. This alone portrays August as a very strong Roman leader. The left hand of the statue is portrayed as if it was carrying an object which could probably be a scepter.[Friedland, Elise A., Melanie Grunow Sobocinski, and Elaine K. Gazda. The Oxford Handbook of Roman Sculpture. (2015). New York: Oxford University Press.] The Prima Porta statue portrays Emperor Augustus standing as he addresses his troops. He is portrayed to have a youthful face without wrinkles. His body is idealized in this statue since he was in his mid-forties when it was made. The statue was also painted to add realism. He is wearing a breastplate that has a sophisticated design that shows a humbled Parthian king giving eagle standards to Mars. This was a reference to the international diplomatic victory of the Roman Empire. There are also two females, each seated on either side of the central group. It is believed that each of the two females was used as a personification of Gaul, Germania, Hispania and Parthia that have been defeated by the Romans. Above the scene in the middle of the breastplate, there are several gods including Aurora, Luna, Sol, and Cadus. Below is the goddess of the hunt, Diana, and the sun god Apollo both of who sit on the either side of the earth mother, Tellus. The presence of sun god implied that the sun was to shine to the Roman empire and all its citizens and Augustus would be responsible for this prosperity. There is a little Cupid (god of love) near the feet of Augustus. The ancient Roman's god of love was believed to be the son of Venus and wa s portrayed as a little-naked boy holding a bow and an arrow. The presence of Cupid was purposefully placed there to portray Emperor Augustus as the descendant of goddess Venus. Goddess Venus was believed to be the ancestress of the emperors family and ruled by divine authority.[Ibid, 2] [Ibid,2] [Goerke-Shrode, Sabine. "The Augustus Statue of Prima Porta." Calliope 8, no. 4 (December 1997): 15. MasterFILE Premier] [Ibid, 6] The body of Augustus in the statue is a personification just like the corpora in the breast he is wearing. During the early 1st century, the body could be its self-serve as an image for figuring imperial power. This statue likened the perfection of Emperor Augustus to that of various bodies of the cosmos including gods. The literal meaning of this was that the emperor embodied his empire and the wider world. The presence of goddesses and the winged Cupid near the feet of Augustus in the Prima Porta statue indicates his claim to divinity. The divinity of Augustu s was a popular political issue during the 1st century B.C.E. Augustus claimed to have a family relationship with the Venus just as Cupid was her son. Although the explanation of figures in the breastplate remains a point of argument among the scholars, it is clearly shown that Roman gods were on the side of the Emperor and that he was a military conqueror. By placing himself on the lineage of gods, it can be argued that Augustus also regarded himself as a god. The statues right leg is upright while the left leg is left behind as if it was moving forward. A propagandistic feature of the statue is the fact that even though Augustus is wearing military attire, he is barefoot which was deliberately done as a way of emphasizing the idea that Augustus was humble, yet he was not a humble person in reality.[Ibid, 2] [Squire, Michael. 2013. "Embodied Ambiguities on the Prima Porta Augustus." Art History 36, no. 2: 242-279. Academic Search Premier, EBSCOhost (accessed November 8, 2016).] Th e Prima Porta statue of Augustus portrays Augustus standing with a similar stance as Doryphoros. Augustus is portrayed as young and flawless despite the fact that he was middle aged during the time this statue was made. His facial appearance was idealized to make him appear as having a perfect body of the Greek athlete. Being the founder of the Roman Empire, Emperor Augustus could have ordered the artist to portray him as he wished. The propagandistic aspect of the portrayal of Augustus having a youthful face meant that he would always be powerful and perfect. During the Roman reign, political figures were highly praised, and such a statue would have been put in public spaces for all to see and experience the power of the emperor. The statue was also meant to portray Emperor Augustus as a good orator as well as a military conqueror and an army leader. This is indicated by the fact that he is standing before his troops addressing them. The messa...

Introduction To Portfolio Theory Finance Essay - Free Essay Example

Sample details Pages: 5 Words: 1606 Downloads: 5 Date added: 2017/06/26 Category Finance Essay Type Cause and effect essay Did you like this example? Firstly, we need to define the word of portfolio in order to get more understanding about the portfolio theory and portfolio development. Portfolio is refers to a group of financial assets such as stocks, bonds and cash. The portfolios are mostly hold by investors according to their risk tolerance, time taken and investment objectives and/or will be controlled by financial professionals, banks and other financial institutions to get the better allocation of risk-return portfolio. Don’t waste time! Our writers will create an original "Introduction To Portfolio Theory Finance Essay" essay for you Create order Besides, there are two types of risk that involved: diversified and undiversified risk. Diversified risk also called as unsystematic risk which the risks cannot be fully predicted and avoided, the examples are interest rates and wars. The undiversified risk is known as systematic risk and this kind of risk can be reduced through suitable diversification and it is more specific to individual stock. The History of Portfolio Management Portfolio Theory is also known as Modern Portfolio Theory (MPT). It was first developed and discovered by Harry Max Markowitz. He is an American economist, born on 24th August 1927. He is also a professor of finance at the Rady School of Management at the University of California, San Diego. Portfolio Theory was introduced in his paper Portfolio Selection which was published in the Journal of Finance in 1952. In 1990, he won the Nobel Prize in Economic Sciences for the Theory, shared with Merton Miller and William Sharpe. Markowitz is not only known for his pioneering work in Portfolio Theory. He is also very known for the study of the effects of asset risk, return, correlation and diversification related to investment portfolio returns. The Benefits of Portfolio Management The main advantage of portfolio management is to help companies manage all their processes as well as set objectives. Small businesses may not have a structure for portfolio management, but most companies often employ someone to handle their projects. A portfolio management benefits the investors in making decisions especially risk matters. It is very important for investors to know how to control risk in their business portfolios. Besides that, it improves business performances. Portfolio management improves business performances by setting the priorities for better project delivery. Business projects are often achieved by resources which are evenly shared alongside with other projects. Many projects may end up competing for resources. This is where portfolio management is much needed. It helps in planning so that resources are equally distributed in all the business processes. This involves measuring, comparing, and prioritizing the most valuable projects only. The conflicts between the projects for resources are resolved by the high level management. The skill sets required for each project and ideal source of these resources are determined by incorporating formal sourcing strategies. The performance problems are corrected earlier to their development in major issues. Although, portfolio management cannot completely eliminate performance failures, it helps in identifying the performance issues early. The portfolio management involves steps such as identify, growth and deal with any issues related to implementation. The portfolio also helps in keeping the progress of projects or work on track. Traditional and Modern Portfolio From the evolution of mankind, people are trying to get rich. Hence, many investments have been made. Countless method has been introduced to manage portfolio. In this page, we will compare Markowitz Modern Portfolio Theory and Altman Z-score theory. Modern Portfolio Theory Also called modern investment theory, this theory states that investors will only bear excessive rate if they are compensated sufficiently. This theory is developed by Harry Markowitz in year 1950th. Modern Portfolio Theory seeks to construct an optimal portfolio by looking at the relationship between risk and return by measuring alpha, beta and R-squared. Investors can construct an optimal portfolio by maximizing the expected return for that level of risk. The formula for Markowitzs theory is as below. E(R_i) = R_f + beta_{i}(E(R_m) R_f), Where E(R_i)~~is the expected return on the capital asset R_f~is the risk-free rate of interest such as interest arising from government bonds beta_{i}~~(the  beta) is the  sensitivity  of the expected excess asset returns to the expected excess market returns, or also  beta_{i} = frac {mathrm{Cov}(R_i,R_m)}{mathrm{Var}(R_m)}, E(R_m)~is the expected return of the market E(R_m)-R_f~is sometimes known as the  market premium  (the difference between the expected market rate of return and the risk-free rate of return). E(R_i)-R_f~is also known as the  risk premium According to Markowitz, there is a formulation, efficient market frontier that used to measures and calculates the portfolio in the level of ideal return and risk. Graph below shows the efficient frontier for two stocks (Google and Coca Cola) in year 2006 where the Google has high risk -return and Coca Cola has low risk-return. https://i.investopedia.com/inv/articles/site/CT_MPT_2r.gif The Efficient Frontier along with the portfolios would expect a higher on returns than its typical on the average for the level of risk the portfolio assumes. We would notice the Efficient Frontier line will starts lower at first and then slowly the expected risks and return will move higher. Investors having different investing profiles can find a suitable portfolio at any place within The Efficient Frontier. As the Efficient Frontier flattens, it goes higher due to the peak limit the investors can already expect. By using the Monte Carlo simulation, we can use the percentage of standard deviation and average return, types of chosen investment and time horizon to compute and comparing the annualized return rate of different investments. The formula is ÃÆ' ¢Ãƒâ€¹Ã¢â‚¬  Ãƒâ€¦Ã‚ ¡(ÃÆ'Ã… ½Ãƒâ€šÃ‚ £Wa2ÃÆ' Ãƒâ€ Ã¢â‚¬â„¢a2 + ÃÆ'Ã… ½Ãƒâ€šÃ‚ £ÃƒÆ'Ã… ½Ãƒâ€šÃ‚ £WaWbCovab), where w is the size of portfolio in a security, ÃÆ' Ãƒâ€ Ã¢â‚¬â„¢ is the standard deviation of the expected return in the security and Cov is the covariance of the expected return in the security. According to the graph below, when the number of portfolio is increasing, the percentage of average portfolio standard deviation and risk to a one-stock portfolio will also decreasing at the same time. In Modern Portfolio Theory, the Sharpe Ratio is use to find the best proportion of the possible securities used and also a measurement for return to risk. The formula for Sharpe Ratio is: S(x) = ( rx   -   Rf ) / StdDev(x) where x is some investment rx is the average annual rate of return of x Rf is the best available rate of return of a risk-free security (i.e. cash) StdDev(x) is the standard deviation of rx The Sharpe Ratio of X is the slope of the line joining cash with X There is another calculation method to calculate the expected return for two assets portfolio, which is ERP = ÃÆ' ¢Ãƒâ€¹Ã¢â‚¬  Ãƒ ¢Ã¢â€š ¬Ã‹Å"wiERi Portfolio Strategies According to Mr. Markowitz, there are two types of portfolio strategies which are passive portfolio strategies and active portfolio strategies. The passive portfolio strategy is a strategy that will relies more on the minimum of input in order to have better performances in some of the market index. The other one, active portfolio strategy is a strategy that uses all the market information or available information and evaluating techniques to get a better portfolio performance. In addition, there are 3 types of portfolio, which are patient, aggressive and conservative portfolio. The patient portfolio is mostly the famous taken stock and has the most holders and buyers for longer time period. Those also reflect of the high growth companies and having the higher profit of income. The aggressive portfolio is those having higher return, higher risk and also has the most potential of future development stock. However, the aggressive portfolio would experience unexpected turnovers over time. The conservative portfolios have a stable and trustable earnings growth and history of dividend. Argument of Modern Portfolio Theory When Markowitz and Sharpe first created this theory, they define risk and volatility. This theory concept is the greater the volatility, the higher the beta, the greater the risk. Yet, there are no proof that measuring volatility as risk is a good measurement. In (J. Michael Murphy, Efficient Markets, Index Funds, Illusion, and Reality,  Journal of Portfolio Management  (Fall 1977), pp. 5-20.), it states that I realized returns appear to be higher than expected low low-risk securities and lower than expected for high-risk securities or that the [risk-reward] relationship was far weaker than expected. He also stated that Other important studies have concluded that there is not necessarily any  stable  relationship between risk and return; that there often may be virtually no relationship between return achieved and risk taken; and that high volatility unit trusts were not compensated by greater returns. In Haugen and Heins, Risk and the Rate of Return on F inancial Assets: Some Old Wine in New Bottles,  Journal of Financial and Quantitative Analysis  (December 1975), pp 775-84) concluded that The results of our empirical effort do not support the conventional hypothesis that risk systematic or otherwise generates a special reward. These papers were published in the mid to late 70s, just as EMH and MPT were really taking off and revolutionizing the way Wall Street invested money. In year 2008 economy meltdown, lots of stocks were losing money. Yet, only a few assets classes performed well, namely gold, oil, gasses and Treasury bond. These assets classes have very low risk or volatility. Moreover, calculating beta is practically very difficult. https://www.smart401k.com/Content/Education/Smart401k/Home/advanced-retirement-investing/Modern-Portfolio-Theory.aspx https://www.efficientfrontier.com/ef/996/basics.htm https://www.investopedia.com/walkthrough/corporate-finance/4/return-risk/portfolios.aspx

Essay on The Great Classics of the Classical Period

Following the Baroque period, the Classical period is one of the greatest musical eras in history. The style flowed directly off of its Baroque predecessors, smooth, but differing in the tempo. Many of the greatest composers emanated from the Classical era, Haydn, Mozart, and Beethoven among them. This time period transformed the course of not just musical history, but that of the entire modern western world. Johann Sebastian Bach was the Alpha and the Omega of the Baroque period. Classical music, as we refer to it today, is usually thought of as any music that mainly consists of orchestral instruments, but as a matter of fact, it actually was its own period in music history. The classical period arrived out of reaction to the excesses†¦show more content†¦At the age of 26, Wolfgang relocated to Vienna to study under â€Å"Papa† Haydn. Sadly though, Mozart’s work was never appreciated during his lifetime, because of his new style of mixing tempos and rhythms. Mozart died young and broke at the age of 35, with really only one friend, his tutor, Haydn. Born 14 years after Mozart, Ludwig Van Beethoven is one of the most recognizable composers in history. He alone influenced classical music more than anyone else in history. His 5th symphony is one of the most listened to, and identifiable by any class of people, in the world. Like Mozart, Beethoven moved to Vienna in his 20’s to further his musical talent. Also, following in Mozart’s footsteps, he studied under none other than â€Å"Papa† Haydn, himself. The expressiveness of Beethoven’s music typified his extreme temper. This temper just magnified when, at the age of 31, Beethoven realized he was losing his hearing. This event led Beethoven to single-handedly bring music out of the Classical period and into the articulateness, Romantic era. The Classical period was monumental in securing the popularity of â€Å"classical† music in today’s world. I ts style is intriguing to todays â€Å"pop influenced† youth and adults. The musicians it created, changed the face of the planet. Without the classical period, who knows, we might still be using horse-drawn buggies to go see a modern Mozart play some of the classics from the classicalShow MoreRelatedMusic As A Form Of Art1125 Words   |  5 PagesMusic is an art to reflect human’s emotion. It is the science or art of using tones and sounds in association and in temporal relationships to make construction having unity and continuity.It can be divided into classical music, pop music, folk music and instrumental music. In the types of art, music belongs to abstract art. Music can make people pleasant and bring enjoyment of auditory sense to people.Music refer to an art include melody, rhythm ,harmony vocal and instrumental sounds.There is noRead MoreCulture And Technology During The Paleo Indian Period882 Words   |  4 PagesIt was during the Paleo-Indian period when early nomads crossed into the Americas over 15,000 years ago. These were the First People to inhabit the Americas. They d first crossed into North America until eventually splitting off from other groups and eventually migrating south through Mexico into the Yucatà ¡n Peninsula of Mesoamerica. These migrating â€Å"First People† in the Maya region developed their tool and hunting technologies and went from being nomadic hunter-gatherers into forming moreRead MoreEssay about Clash of the Titans Critique1162 Words   |  5 Pages(1981) Cultural Accuracy The classic cinematic masterpiece â€Å"The Clash of the Titans† tells the tale of Perseus, one of the first great hero’s of ancient Greece. The film has excellent set and costume design with very accurate depictions of ancient Greek culture. From comparing the art and architecture featured in the film to the examples we learned about in class and other examples I found myself, the film appears to be set around the high to late Greek classical period and also features influencesRead MoreThe History And Transitions Of Music933 Words   |  4 PagesBeethoven. All three of these great composers performed during the Classic period and it would act as the base of classic music for the next one hundred and fifty, to two hundred years. The names of Haydn, Mozart and Beethoven are so well known that people who have little to no knowledge of music will recognize their names. The urban communities of Austria and Germany would find the settings from 1750-1820 that would become k nown as the classical period. The Classic period had many developments suchRead MoreThe Classical Nature of the Sui Dynasty661 Words   |  3 PagesClassical WHAT IS CLASSICAL? There are multiple meanings of classical, originally the term â€Å"classical† is a way to describe the literature, culture and art of ancient Greek and Roman civilizations. Though this is the original definition of the word â€Å"classical† it is well argued that many different civilizations and arts, literature, and culture can be described as classical. EXAMPLE An example would be classic music as this would be referencing European music around the 18th to 19th centuryRead MoreClassical Music And The Music868 Words   |  4 PagesClassical composer Robert Schuman once said, To send light into the darkness of men s hearts-- such is the duty of the artist. Classical music is composed with such emotion it can leave an audience stricken with feelings after hearing a movement. The key is the emotion behind the music. It leaves listeners to wonder what was going on during that time in a composer’s life. Whether it was joyful and happy or depressing and dark, the audience wants to know the motive behind the composition ofRead MoreThe Influence of Classical Music on Modern Music1064 Words   |  4 PagesHow does the classical music influence the modern music? Classical music influence the modern music by styles`s creation, composing and rhythm ,also many artists use elements of classical music in their work, and some choose to quote or replicate it directly. For example,Walter Murphy’s disco hit â€Å"A Fifth of Beethoven† samples Beethoven’s Symphony No.5. The following picture shows The first 5 section is actually quoted from the Beethoven`s sample. It gained a great reaction. There is anotherRead MoreCharacteristics Of The Classical Era Of Music729 Words   |  3 Pages Ludwig Van Beethoven was recognized as a great composer in western music. Beethoven was also known for creating the bridge between the classical and romantic era of music. He is known for doing this because he took key aspects of the classical era and merged them with key aspects of the romantic era. The classical era of music dates from 1775-1825. The classical music era had a lighter and more clear texture (Kamien 161). The music from this era was mainly homophonic meaning that the music hadRead MoreArt : The Art Of Art1631 Words   |  7 Pagesart come out of the Americas was the visual arts of the people of the Caribbean, Central, North and South Americas. This type of art refers to all art produced until the late 15th century, and occasionally till the very early 16th. The end of this period of art is notably marked by the untimely arrival of the notorious western explorer Christopher Columbus’ landing in the Americas. The European discovery and exploration, or conquests of the Americas pre-Columbian art flourished all throughout bothRead MoreThe Influence of the Greeks and Romans on Architecture894 Words   |  4 Pagestimelessness.† (Gehry, 2012). What Frank Gehry was trying to say in simple terms was our culture cannot do without proper appreciation of its classical roots and it goes without saying that the Romans and Greeks have influenced art and architecture with its classical style in a number of different ways. Allow me to give a definition for the word classical. â€Å"Classical† refers to any art or architecture modelled after ancient Roman or Greek styles. In this essay I will be discussing what the word architecture

Service Marketing & Relationship Marketing-Samples for Students

Question: Discuss about the Service Marketing and Relationship Marketing. Answer: Starbucks Front Stage Service Process Systems Significance of the Front Stage Service Encounter The primary role of the front stage service encounter is to be able to provide the consumer with a satisfying experience when they approach the company. Most organizations will opt for using front-stage employees who are stationed on site to deal with the consumer needs or sometimes, the organization may rely solely on technological appliances to serve the consumer (Teboul, 2006). As portrayed, Starbucks depends on both technology and employees at the front stage to be able to serve the consumer. In fact, most of the activity is done by the front stage employees who form most of the consumer relations at the front stage level. Accordingly, Starbucks outlets usually have employees who wear uniforms that represent the company and are responsible for setting up the premises in a manner that confirms to the consumer that they are receiving services from Starbucks Company (Carrie, 2012). The main significance of the front stage employees is that they are primarily responsible for the cons umer experience of the service and have a role in determining the reputation of the company outlets. For Starbucks, the outlets are meant to serve coffee products giving the consumer the full barista experience. Therefore, the main idea behind Starbucks front stage service is to ensure that the employees are able to relive the vision of their directors in providing the barista service while also ensuring that they work according to the consumer preferences. The implications are not as complex but the front stage employees also have to work with the demands of the consumer to ensure that they maintain a positive consumer relationship which may not auger with their employer requirements (Glushko R.J., and Tabas L., 2008).Nevertheless, the front stage processes are rather focused on the consumer experience such that the director requirements are mostly in line with what the experience the consumer expects to get. As in a normal barista, the Starbucks Front Stage experience is based on the manual services as opposed to more optimized services supported by technology. The approach is rather traditional of the barista outlets by other companies. (Zomerdijk, L.G. and Voss, C.A., 2010) explains that there are benefits to the use of technology in the sense that it results in convenience on both the consumer and the company. However, consumer still tend to prefer front stage services that rely more on front stage employees other than technological appliances, probably due to the fear of technical failures. The idea may form the basis of having a cashier and a barista to serve the coffee. Furthermore, (Stern, 2017) reports that Starbucks did not have a successful start in Australia due to the saturated market and the increased preference for barista coffee over instant coffee. The company therefore opts to provide the Australian consumer with a barista experience to ensure that they are able to retai n their new consumers. The use of front stage employees is therefore a flexible manner in which the company is able to change its consumer experience to differentiate itself from other barista outlets. Furthermore, the front stage system process allows the consumer to make real life connections to the company through a favorite barista or a friendly and satisfactory service which is more lasting than a simple money-service transaction. Starbucks Backstage Service System Process Significance of Back Stage Service Process The back store service processes have to complement the desired front stage service encounter. Starbucks barista coffee is aimed at providing the consumer with the quality product but at minimal financial loss which makes the back stage process an important aspect of the service delivery. The main significance of the back stage process is that it is the main driving machine of the service design. The activities in the back stage are what make possible the service that the consumer experiences at the front stage. Therefore there is always a need for a level of coordination and sometimes integration between the back stage and the front stage to deliver the best service experience to the consumer (Glushko, R.J. and Tabas, L. , 2009). Service design is important for Starbucks primarily because the barista coffee industry is rather competitive in Australia and most of the outlets provide their coffees at price ranges that are uniform across the companies. The service design is also, there fore, dependent largely on the back stage processes such that it forms part of the tangible and intangible brand experiences that keep the users loyal to the company. For Starbucks, the backstage processes involve keeping the premises welcoming for the consumer and ensuring that all the required resources are available to deliver service to the consumer on request. Some of the back stage processes include equipment maintenance, arrangement of working spaces, organizing for coordination of the payment and service process as well as face aspect of the outlets involving use of branded uniforms and menus. The perception of service encounters as information exchange may lead to the assumption that intense encounters may lead to a better service. However, the back stage process at Starbucks is focused on efficiency. The consumers are allowed to make their payments first as a means of alleviating the employee and space costs for waiters. The service is therefore delivered by a minimum number of employees who receive payments and prepare orders. (Zomerdijk, L.G. and Voss, C.A., 2010) suggests that intense interaction with the consumer is not only tedious but bears the risk of failing to satisfy consumer desires, contrary to expectations of most company owners. In this back stage process, Starbucks is focused on putting products and ingredients as well as equipment in place and working towards efficiently getting the consumers services as quickly as possible. After the consumer has made a decision on their order, the barista (but mostly, the cashier) quickly invoices their payment and make s receipts which the consumer uses to receive their orders. (Carrie, 2012) suggests that barista outlet owners should have an idea the most demanded types of coffee beforehand to be able to deliver quicker service. The back stage process therefore influences the front stage orderliness and timeliness in provision of services. As the consumer receives payment and waits to be called for the order the barista works on making the coffee such that the consumer gets the barista experience in terms of suggesting their own ingredient and art preferences. Bibliography Glushko, R.J. and Tabas, L. . (2009). Information Systems and E-Business Management, 407-427. Carrie, D. (2012). What a Starbucks Barista Can Teach You About Good Customer Service Skills. Carrie Dils, n.d. Glushko R.J., and Tabas L. (2008). Bridging the "front stage" and "back stage" in service system design. Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, 106. Glushko, R.J and Tabas, L. . (n.d.). Bridging the "front stage. Stern, M. (2017). Is Starbucks pasing the buck to barista on consumer service. Retail Wire, n.d. Teboul, J. (2006). Service is front stage: positioning serices for value advantage. n.d, n.d. Zomerdijk, L.G. and Voss, C.A. (2010). Service design for experience-centric services. Journal of Service Research, 67-82

Quality Metrics It Project Management Essay Example

Quality Metrics It Project Management Essay This Project Quality Metrics Template is free for you to copy and use on your project and within your organization. We hope that you find this template useful and welcome your comments. Public distribution of this document is only permitted from the Project Management Docs official website at: www. ProjectManagementDocs. com Quality Metrics Company Name Street Address City, State Zip Code Date Table of Contents Introduction2 Metrics2 Metrics Measurement and Data Collection4 Quality Management Review4 Introduction Quality metrics are a key component of an effective quality management plan and are the measurements used in ensuring customers receive acceptable products or deliverables. Quality metrics are used to directly translate customer needs into acceptable performance measures in both products and processes. Project managers must be able to assess the progress, efficiency, and performance of their projects and metrics are the means which allow project managers to do this. However, it is important to note that metrics must be established in an effort to directly improve the product or processes involved in the project. They must be attributable to an established goal, threshold, or customer requirement or else they provide no value. ABC Corporation has approved the Beta Tool project which requires the design, building, testing of the Beta Tool to be used with Argo Tooling Company’s proprietary fastening device CamBolt. In accordance with the Beta Tool Quality Management Plan, ABC Corp. will use various metrics in order to ensure efficient processes are established and that the product meets the customer requirements for delivery. We will write a custom essay sample on Quality Metrics It Project Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Quality Metrics It Project Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Quality Metrics It Project Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer All metrics have been reviewed and approved by internal executive leadership and project sponsor as well as the customer, Argo Tooling Co. Metrics This section should list the metrics chosen for this project and a description of each. These descriptions should include an explanation of how the metric applies to the quality of the product or process it is being used to measure. Additionally, any thresholds or limits should be clearly stated in this section. Metrics should always be clear, measurable, controllable, and reportable. Based on customer product requirements, internal process standards, and applicable industry standards, the following metrics have been established for the Beta Tool Project. These metrics have been reviewed and approved internally and with the customer, Argo Tooling Co. : a. Tensile Strength: The Beta Tool will be used in various industrial environments under high material stress loads. Based on anticipated customer usage and industry tooling standards, it has been determined that the tensile strength of the Beta Tool must meet or exceed 500 mega-pascals (MPa). Tensile strength will be measured for each prototype of ABC Corp. ’s tensile bench. The results will be verified by ABC Corp. ’s Material Testing Manager and presented to stakeholders in the monthly Beta Tool Quality Management Review. b. Shear Strength: The Beta Tool will be subject to potentially high stress torque loads in various applications. Based on anticipated customer usage and industry tooling standards, it has been determined that the shear strength of the Beta Tool must meet or exceed 375 MPa. Shear strength will be measured for each prototype on ABC Corp. s shear stress bench. The results will be verified by ABC Corp. ’s Material Testing Manager and presented to stakeholders in the monthly Beta Tool Quality Management Review. c. Customer Satisfaction: The Beta Tool is being developed for usage by Argo Tooling Co. technicians. Each prototype will be tested by a panel of Argo technicians on various criteria. Argo technicians will be asked to rate the B eta Tool on a scale of 1 to 10 for each criteria. The scores will then be calculated to determine a total average score. Customer satisfaction much be greater than or equal to 8 out of 10 for each criteria with no individual score lower than a 7. ABC Corp. will then solicit feedback from Argo technicians on areas for improvement. 1) Customer Satisfaction Criteria: Comfort, Ergonomic Functionality, Adjustability, Aesthetics, Size, Dexterity d. Material Scrap: In order to minimize costs and reduce waste, ABC Corp. has internally established metrics for measuring and controlling material scrap for its tool manufacturing efforts. The Beta Tool Project will be subject to internal guidelines regarding material scrap. The Beta Tool manufacturing process must result in material waste below 1% of the total material used in the manufacturing of one tool. Waste is defined as material that cannot be re-used or re-allocated for another purpose. Waste will be calculated for each prototype. No manufacturing process will be approved unless it yields less than 1% of waste material per unit manufactured. Only once this has been achieved will the process be approved for operations. e. Product Defect Rate: In order to minimize costs, reduce waste, and achieve consistent quality, ABC Corp. as internally established metrics for measuring and controlling product defects. The Beta Tool Project will be subject to internal guidelines regarding product defects. The approved manufacturing process must be repeatable, produce a Beta Tool product which meets previous quality metrics, and incurs a defect rate less than one item per every five hundred. Product defects result in wasted costs for manufacturing personnel and equipment, material waste, and re-work. In order to minimize the impact of these costs all Beta Tools will be measured against approved specifications and metrics. Each tool must conform to the metrics herein while also meeting product specifications within the allowable tolerances contained in the project scope. |Metric |Standard |Frequency |Report | |Tensile Strength |? 500 MPa |Per prototype |Monthly Quality Management | | | | |Review (QMR) | |Shear Strength |? 75 MPa |Per prototype |Monthly QMR | |Customer Satisfaction |8/10 or higher with no |Per prototype |Monthly QMR | | |individual score below 7 | | | |Material Waste |lt; 1% based on total material |Per prototype |Monthly QMR | | |used per tool | | | |Product Defect Rate |lt; 1 out of 500 |Per production of 500 tools |As achieved | Metrics Measurement and Data Collection This section should describe in detail how metrics measurements will be taken and what will be done with the data. These measurements are key to the success of the product and project and there must be clear documentation on how the data will be used. As each Beta Tool prototype is completed the project’s quality manager will measure the tool against the customer specifications contained in the project scope. These specifications pertain to the specific dimensions of the tool and its total weight. The quality manager will ensure that the prototype falls within the allowable specification tolerances and document the findings on the quality inspection form contained in the Project Quality Management Plan. Additionally, the manufacturing line manager and Project Manager will calculate material waste by determining the percentage of waste as compared to the total amount of material used for the tool. The Project Manager will document these findings and consolidate them to present at the Quality Management Review. Once the tool is determined to meet the customer specifications, it will be submitted to the Argo Technical Manager where Argo technicians will test the tool for 2 days. Upon completion of testing the Argo Technical Manager will return the tool to the ABC Project Manager along with the completed customer satisfaction forms contained in the Project Quality Management Plan. Once the tool is determined to meet customer satisfaction requirements the Project Manager will submit the tool to the Materials Testing Manager where it will undergo tensile and shear strength tests in the Material Lab. The Materials Testing Manager and Project Manager will verify and document all findings and consolidate the data for presentation at the Quality Management Review. Once all measurements are completed for each prototype, the Project Manager, Quality Manager, and Project Team will meet to review and compile data and develop their recommendations based on the findings. If any of the metrics have not been satisfied, the Project Manager will include recommendations for correcting the metric in the Quality Management Review. This may be a small change to a process parameter or consist of a larger scale process or product quality improvement initiative. This free Project Quality Metrics Template is brought to you by www. ProjectManagementDocs. com

Color Symbolism used in the Great Gatsby

Color Symbolism used in the Great Gatsby Free Online Research Papers In The Great Gatsby, F. Scott Fitzgerald emphasizes Jay Gatsby’s longing and desire to be with Daisy Buchanan. Gatsby and Daisy had met five years prior to when the book takes place, but Gatsby left for the war and Daisy hadn’t heard from him since. In this way the story should seem like a classic love story, where two lovers are happily reunited, but it is not. It is a story of unfulfilled longing, obsession, and an American dream that can never be satisfied. Throughout the book it seems that Fitzgerald vividly uses a variety of colors to represent important aspects of his book. In The Great Gatsby, Fitzgerald suggests through the symbolism of the colors green and white, that what Gatsby believes is love, is in fact only a dream. In The Great Gatsby, the color green symbolizes a sense of false hope for Gatsby. The main source of the color green in this book is the green light at the end of the dock between Daisy and Gatsby’s house. The light represents Gatsby’s many years of longing and wanting. His dream and everything that he has worked for in his life for the past five years has all been for her. His dream of being with Daisy is finally realized when Nick helps set him up on a date with her. However, after his dream of having her is realized, the sense of hope and longing that he has had for years is now gone. This is shown in the end of the book when Nick is quoted in saying, â€Å"I sat there brooding on the old, unkno wn world, I thought of Gatsby’s wonder when he first picked out the green light at the end of Daisy’s dock.†(180) â€Å"His dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him.† (180) Along with these quotes, Daisy says, â€Å"Even alone I can’t say that I never loved Tom, it wouldn’t be true.†(133) This series of quotes suggests that Fitzgerald wants us to see that Gatsby struggles to live in the present time. Daisy has already moved on from the five years prior when the two were together. His dream will now never become a reality, making the green light a sense of false hope. While this might make sense if one believes that Gatsby truly loves Daisy, I believe that their love was completely false from the beginning. White is a color that is used commonly in The Great Gatsby. When you think of the color white, often you think of purity. However, in this book Fitzgerald suggests that the color white symbolizes a faà §ade. This can be seen in almost every character but I will focus on Gatsby and Daisy’s relationship. Daisy is described throughout the book as having white fingers, a white face, and is often seen wearing white dresses. Through Fitzgerald’s companionship of white with Daisy, I believe that she never truly loved Gatsby. After Nick sets Gatsby up with Daisy he starts daydreaming and says, â€Å"One autumn night five years ago they came to a place where there were no trees and the sidewalk was white with moonlight. They stopped here and turned toward each other. His heart beat faster and faster as Daisy’s white face came up to his own.† (110) This is the scene where the two first kiss and supposedly solidify their love for one another. Throughout this particular passage the color white is mentioned numerous times. I believe that Fitzgerald did this to show that Gatsby and Daisy’s â€Å"love† was a faà §ade or a mask that the two could hide behind. It allowed them to act as completely different people and have different feelings than what they truly have. The kiss wasn’t out of true love at all. Gatsby doesn’t actually love Daisy, he loves what she represents. While Daisy doesn’t truly love Gatsby, she loves all of the attention and materials that he has to offer to her. When Gatsby came back to Daisy, he had to completely change himself to be good enough for her. Daisy was satisfied with the security and safety that she had by being married to a wealthy man. Gatsby felt that if he would be able to get Daisy back he would have to devote his life to become perfect for her, making her the unattainable goal or the sense of longing that he loved more than Daisy herself. â€Å"True love† was never shown in this book between Daisy and Gatsby; both of their lives were all about materialism. Research Papers on Color Symbolism used in the Great GatsbyThe Masque of the Red Death Room meaningsBook Review on The Autobiography of Malcolm XWhere Wild and West MeetHonest Iagos Truth through DeceptionMind TravelHarry Potter and the Deathly Hallows EssayTrailblazing by Eric AndersonThe Hockey GameThe Spring and AutumnEffects of Television Violence on Children